Episode 219

You Are The Real Deal - Overcome Imposter Syndrome

I need to tell you about a conversation that happened in a coffee shop four years ago that completely changed how I see myself – and my business.

I was drowning in self-doubt. "I'm not enough. Someone else knows more than me. Who am I to teach this?"

My friend put her fist down on the table, looked me dead in the eye, and said five words that I didn't believe at the time: "You are the real deal."

I'm sharing this because I know you're holding yourself back from something right now. Maybe it's launching that offer. Maybe it's raising your prices. Maybe it's finally putting yourself out there as the expert you actually are.

And there's a voice in your head saying you're not ready. Not qualified enough. Not experienced enough.

Here's what I learned: That voice? It's actually proof you're NOT the problem you think you are.

In this episode, I'm sharing:

  • The phrase I say to myself in the mirror when imposter syndrome creeps in (it feels weird at first, but it works)
  • Why your self-awareness is actually evidence that you're the real deal
  • The "energetic bank account" concept that explains why this takes time (and why that's okay)

The truth is: It took me four years from hearing "you're the real deal" to actually FEELING like the real deal. But now? I'm there. And I want to shortcut that journey for you.

If you're waiting to feel qualified before you step into your calling, this episode will help you stop waiting.

You are already the real deal. Now let me show you how to believe it.

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.


Book your demo: https://bizinaboxsolutions.com/

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.

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Online Course Workshop Registration

If you're wondering whether your course idea will actually sell or why your existing course isn't converting, join me next Wednesday at 8:30 AM Pacific for a free workshop. I'm giving you the exact roadmap to create and sell courses that people actually buy. Register at https://bizinaboxsolutions.com/courses – it's completely free.

About the Podcast

Show artwork for Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset
Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset
Helping You Engineer Your Freedom & Your Business Success

About your host

Profile picture for Lindsay Sutherland

Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.