Episode 220

Can you Actually Make Money With Online Courses in 2025 - 2026?

Freedom Seeker, let me ask you something: Have you been told the course market is dead?

That you missed the boat? That it's too saturated?

I'm going to tell you why that's wrong – but also why it's not as simple as it used to be.

Here's what's changed:

The pandemic created a gold rush. People were home, had time, had money, and were buying courses like crazy. If you launched something during that time and it sold? That was real.

But now the game is different. And if you don't understand what's shifted, you're going to struggle.

In this episode, I'm breaking down:

Why some courses are absolutely crushing it right now while others are collecting dust. The difference isn't what you think.

The three things your course MUST have in 2025 if you want it to sell. Miss even one of these and you're fighting an uphill battle.

The secret ingredient that separates courses people ignore from courses people buy without hesitation. (Hint: It has nothing to do with how much content you have.)

And what's NOT working anymore – so you can stop wasting time on strategies that died in 2022.

The truth?

Courses aren't dead. The market just grew up. And that's actually good news if you're willing to do what most people won't.

There are people right now searching for exactly what you know. But you need to know how to package it, position it, and put it in front of them the right way.

If you're thinking about launching a course – or you have one that's not selling – this episode will give you clarity on what's actually working right now.

And if you want to go deeper? I'm hosting a free workshop on January 22nd where I'll help you figure out if your course idea is profitable and how to actually sell it.

Register free at bizinaboxsolutions.com/courses

Listen to this episode first. Then decide if you're ready to do this right.

Mentioned in this episode:

Online Course Workshop Registration

If you're wondering whether your course idea will actually sell or why your existing course isn't converting, join me next Wednesday at 8:30 AM Pacific for a free workshop. I'm giving you the exact roadmap to create and sell courses that people actually buy. Register at https://bizinaboxsolutions.com/courses – it's completely free.

About the Podcast

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Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset
Helping You Engineer Your Freedom & Your Business Success

About your host

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Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.