Episode 169

Tip #3 to Boost Profit Without Increasing Marketing Spend

https://lindsaysutherland.com/5stepstohigherprofits

https://lindsaysutherlland.com

Title: Unleashing the Power of Downsells: Boosting Sales Strategically

In this episode of The Freedom Entrepreneur Podcast, we delve into the world of downsells – a potent strategy often overlooked in the sales playbook. Join us as we explore what downsells are, how they work, and why they're essential for any business looking to maximize revenue without breaking the bank on lead generation.

Discover the art of adjusting value propositions rather than just slashing prices, with real-life examples illustrating the effectiveness of strategic downsells. We'll explore how downsells can pick up an additional 5% to 10% of sales and provide a lifeline for customers hesitant to commit to your primary offer.

But how do you know if downselling is right for your business? Tune in as we uncover four crucial questions to consider, helping you gauge whether a downsell system could be a game-changer for your sales process.

Whether you're a seasoned entrepreneur or just starting out, this episode offers actionable insights to revolutionize your approach to sales. Don't miss out on unlocking the full potential of downsells – subscribe now to [Podcast Name] and stay ahead in the competitive world of business.

#smallbusinessstrategies #smallbusiness #onlinebusiness

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Freedom Entrepreneur Podcast
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About your host

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Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.