Episode 168

Unleash Profitability: The Power of Bundling in Business

Download the guide: https://lindsaysutherland.com/5stepstohigherprofits

In this episode of the Freedom Entrepreneur Podcast, host Lindsay Sutherland, a seasoned business consultant, unveils one of the most potent strategies to boost profitability without ramping up marketing spend: bundling.

Bundling isn't just about combining products; it's about crafting unique offers that set your business apart, increase average sales value, and enhance the overall customer experience. Lindsay dives deep into how bundling can be a game-changer for businesses across various industries, whether they're service-based, product-based, or a hybrid of both.

Drawing on real-world examples, Lindsay shares insights into how bundling helped a skilled arborist facing stiff competition stand out in a crowded market. By offering tailored bundles that addressed specific customer needs, this arborist was able to differentiate their services, command higher prices, and ultimately, elevate their profitability.

Tune in to discover how bundling can decommoditize your business, elevate your sales figures, and position you as a leader in your industry. If you're ready to unlock new avenues for growth and profitability, this episode is a must-listen.

www.lindsaysutherland.com

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Freedom Entrepreneur Podcast
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About your host

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Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.