Episode 222

How to Start Making Money With Your Course Before You Build It

Welcome Freedom Seeker! You're staring at this massive course project thinking, "How do I find time to build ALL of this before I can make money?"

Here's the secret: You don't.

Sell your course first. Then build it module by module while your students go through it.

Sounds backwards? It's actually genius.

Why drip delivery makes pre-selling work:

You're not scrambling. You build Module 1, deliver it, then create Module 2 while students implement Module 1. It's rhythmic, manageable, way less pressure.

Your students actually get BETTER results. They're not overwhelmed by 40 videos at once. They absorb content, do the homework, stay accountable because the next module drops next Tuesday.

The tool that makes this magical:

Drip courses that automatically unlock content at intervals. Plus ringless voicemail – imagine your student finishes Module 3 and gets a personal voice message from you saying, "I just saw you completed Module 3! How's it going?"

That's not just a course. That's mentorship.

The truth: Most people never launch because they think they need everything perfect first. That's paralyzing.

Pre-selling removes that barrier. You make money NOW while building in manageable pieces.

Join me Wednesday at 8:30 AM Pacific for my free Clarity on Your Course workshop. I'll show you how to structure, pre-sell, and use drip delivery to make launching actually easy.

Register free: bizinaboxsolutions.com/courses

Stop waiting. Start selling.

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.


Book your demo: https://bizinaboxsolutions.com/

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.

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Online Course Workshop Registration

If you're wondering whether your course idea will actually sell or why your existing course isn't converting, join me next Wednesday at 8:30 AM Pacific for a free workshop. I'm giving you the exact roadmap to create and sell courses that people actually buy. Register at https://bizinaboxsolutions.com/courses – it's completely free.

About the Podcast

Show artwork for Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset
Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset
Helping You Engineer Your Freedom & Your Business Success

About your host

Profile picture for Lindsay Sutherland

Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.