Episode 223

How to Price Your Course Without Leaving Money on the Table

Friend, here's a question: Can you peek under the hood of your competitor's course to see what they're really offering?

No? Then why are you basing your pricing on theirs?

If you're building one $100 course and hoping to make money, we need to talk. Because you're leaving thousands on the table.

The two traps I see constantly:

You price too low because "I'm just starting, I don't have testimonials..."

Or you overprice trying to make back all your hours on one sale.

Both are wrong. And both are costing you serious money.

The real strategy nobody's talking about:

Stop thinking "one course." Start thinking "product ladder."

Your $100 course should lead to your $500 course, which leads to your $2,000 course.

One specific skill → Bundled skills → Complete business transformation.

That's how you build a real course business, not just sell a one-off product.

In this episode, I break down exactly how to price based on transformation, not fear. How to organize your content into tiers. And why starting simple is the smartest move you can make.

Want to go deeper? Join my free workshop Wednesday on building a profitable course framework for 2026.

Register: bizinaboxsolutions.com/courses

Stop undercharging. Start building strategically.

Listen now.

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Online Course Workshop Registration

If you're wondering whether your course idea will actually sell or why your existing course isn't converting, join me next Wednesday at 8:30 AM Pacific for a free workshop. I'm giving you the exact roadmap to create and sell courses that people actually buy. Register at https://bizinaboxsolutions.com/courses – it's completely free.

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About the Podcast

Show artwork for Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset
Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset
Helping You Engineer Your Freedom & Your Business Success

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About your host

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Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.