I Looked Like I Pooped My Pants In That Post But It Went Viral Anyway

Sometimes the posts you're most embarrassed about are the ones that blow up. And that's exactly what happened when I posted a video of myself hauling 100-pound horse panels with what looked like a massive poop stain on my pants.

4,300+ views on Instagram. Over 4,000 on Facebook. And I almost didn't post it.

Welcome to my brutally honest social media experiment update—where I'm testing everything Austin Armstrong teaches in his book Virality and sharing the raw, unfiltered results with you in real-time.

Here's what I've learned after 6 weeks of posting 7-10 times daily on Facebook (and why you need to hear this):

The Surprising Truths:

• Quantity beats quality (at least according to the algorithm)—and I went from 100-500 views per post to multiple posts hitting 1,000+ views
• What goes viral is NEVER what you think—my carefully crafted value posts? Meh. My blurry screenshot of an ice skater? 2,728 views with 92% NEW audience
• Emotion is the algorithm's love language—the phrase "this brought tears to my eyes" unlocked the suggested feed in ways my expert content never did
• Raw and real beats polished every time—people don't want your highlight reel, they want your dirty farm pants and messy life
• The "Dear Algorithm" hack—how one simple phrase brought me ideal followers (female entrepreneurs who don't mind getting dirty)

The Tactical Breakdown:

• Why frequency matters more than you think (and how I went from 3 to 10 posts/day without losing my mind)
• The scientific method approach to social media: hypothesis → test → measure → double down
• Why your emotions about a post have ZERO correlation with its performance
• The Instagram vs. Facebook content strategy difference (and why what works on one flops on the other)
• How to track what's actually working vs. what just feels good

The Vulnerable Truth: I posted a video where I legitimately look like I pooped my pants. My horse's hoof trimming left muddy stains right between my legs. I almost didn't post it. I was embarrassed. But I did it anyway—because that's what this experiment is about.

And you know what? Nobody even mentioned the stain. They were too busy relating to the content.

This episode is for you if:

• You're overthinking your social media content
• You're afraid to post "imperfect" content
• You think you need to look polished to gain followers
• You're posting inconsistently because nothing seems to work
• You want real data from someone actually doing the work (not just teaching theory)

The Big Lesson: Stop waiting for the perfect post. Stop worrying about looking perfect. Stop thinking you need all the answers. Start treating your business like a scientific experiment—test, measure, adjust, repeat.

Your "hobo" content might be exactly what goes viral. Your embarrassing moment might be your breakthrough post. Your messy reality might be more valuable than your polished expertise.

Join the experiment: I'm running a free Virality Book Club in the Freedom Online Entrepreneur Community on Facebook. We're reading Austin Armstrong's book together, implementing strategies, and sharing results. Jump in—we're building this together.

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.

https://www.speakpipe.com/FreedomEntrepreneur

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Perfect for: Entrepreneurs, content creators, coaches, course creators, and anyone who's ever overthought a social media post (so... everyone).

Key Takeaway: The algorithm doesn't care if you look perfect. It cares if you make people FEEL something. Emotion > Production value. Always.

Mentioned in this episode:

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