Episode 208

How to Optimize Your Online Funnel For Faster Conversions : For Online Course Creators

Watch the video on YouTube https://youtu.be/t8dC3ufcypo

I used to think hiring a VA to build my funnels was the smart, budget-friendly move. Then I realized I was making a costly mistake – and I see other entrepreneurs making it all the time.

Here's what I've learned: most VAs are order-takers. They'll build exactly what you ask for, but they won't question whether what you're asking for actually makes sense from a customer psychology standpoint. And that's where things get expensive fast.

In this episode, I'm sharing a real client story that perfectly illustrates this. She came to me wanting two separate, complicated funnels – one for hypnotherapy, one for NLP coaching. On the surface, it seemed logical. But when I dug deeper into what her customers actually wanted, we completely transformed her approach.

Here's what I'll walk you through:

  • Why building funnels based on your own assumptions (not what customers actually think) is a costly mistake
  • Why "free" audiences resist paid upsells for a specific psychological reason
  • How shifting focus from "what you offer" to "what transformation they want" changes everything
  • Why looking for the bigger problem behind surface-level requests is crucial
  • The simple question that expanded this client's market while making her funnel infinitely easier to build

The real breakthrough: Instead of asking people if they want to learn hypnotherapy or NLP, we started asking if they want to rapidly transform their money mindset. Same solution, completely different (and much larger) audience.

I've been guilty of overcomplicating my own funnels because I was so focused on my methods that I forgot about the actual problems I solve. If you're building something that feels overly complex, this episode will help you step back and think more strategically.

This is exactly the kind of CEO-level thinking we use in the Clockwork Method – where we do the heavy lifting of figuring this stuff out for you.

In just 15–20 minutes, I can help you uncover the hidden inefficiencies that are costing you both time and money in your business. Most owners don’t realize how much energy is wasted on repetitive tasks, gaps in processes, and systems that don’t actually support growth. During our call, I’ll listen closely to how your business is currently running, pinpoint one or two areas where you may be sabotaging your own scalability, and show you a clear next step to reclaim control. Whether you decide to work with me further or not, you’ll leave with immediate clarity on what’s holding your business back — and the confidence of knowing exactly where to focus to create more freedom and profit.


Book here - https://crm.bizinaboxsolutions.com/widget/bookings/15-minute-consult-ls

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.


Book your demo: https://bizinaboxsolutions.com/

About the Podcast

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Freedom Entrepreneur Podcast
Helping You Engineer Your Freedom & Your Business Success

About your host

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Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.