Episode 91

How To Have An Effective Content Strategy With Course Creation.

It seems like everyone these days is talking about course creation and how “easy” it is to package your knowledge up to sell it. As a result of all this buzz, the information market is more saturated than ever which means being successful can actually be easier said than done. Today’s featured guest is James Allen who joins host Lindsay Sutherland to discuss the power of content marketing and how you CAN sell your courses with an evergreen strategy that drives traffic to your course months or even years after you create the content

At Profit Your Knowledge, we help our students turn their knowledge and expertise into a lean, profitable, and scalable passive income business through online courses, memberships, and coaching, all while working under 20 hours per week. https://www.profityourknowledge.com/guide

Download your free guide 5 Ways to Earn $5000/ mo with Passive Income here OR Text PIE to 33777 

Access your 30 days free with Kajabi Here: https://app.kajabi.com/r/zt3f7AsH/t/briosbr8

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Freedom Entrepreneur Podcast
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About your host

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Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.