Episode 76

Framework for Building an Effective Online Community with Expert Guest Lucas Root

Building a community makes a business stronger and more profitable. Rather than creating a list of customers, brands with active communities create a conglomeration of advocates - people who are willing to tell their friends about the products they love and the brand they feel close to. However, despite the amazing technology at our fingertips, it seems as though more brands are isolating themselves from their consumers by focusing on dollars rather than people. 

Today's guest, Lucas Root, teaches us how to build a framework for an effective community. For brick and mortar businesses as well as online-only businesses. Not only that, but we get deep into a discussion about empowering ourselves to turn the tides of our lives when the path we are on is not aligned with who we want to become. This episode is not only informative but also interesting and surely one you won't want to miss!

For over 17 years Lucas led numerous teams on Wall Street. After establishing a consistent track record of successes, Lucas started his own consulting business. Lucas works with strong brands with a well-funded great idea, who don’t quite know how to execute. Since early 2019, Lucas has had the wonderful opportunity to speak to numerous audiences in North America, Australia, and Europe, as well as partner with both businesses and VCs for mentoring.

Join the mastermind: www.thepassiveincomeexaminer.com/mastermind

Connect with Lucas: www.lucasroot.com

Instagram: https://www.instagram.com/lucroot

Follow the Passive Income Examiner: www.instagram.com/thepassiveincomeexaminer

www.thepassiveincomeexaminer.com

 

Tags: #onlinebusiness #communitybuilding #brandbuilding #branding

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About your host

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Lindsay Sutherland

Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.